LIST BROKERAGE SERVICES
List Recommendations – All list recommendations are individually prepared, based on the client’s offer, detailed list research and extensive knowledge of the list rental marketplace. Our experience has given us a keen sense and depth of understanding of direct mail so that we are able to discriminate between mediocre lists and hot ones. We refine even the best list based on your unique customer profile. All recommendations include data cards, up to the minute usage showing both continuations and recent tests as well as sample ads. The result is a direct mail campaign with focus, and more potential for a greater profit margin.
Secondary Markets – Our experience in the field can be used to your advantage in opening new markets for your product. Our team will research and make recommendations for testing additional markets with the least risk.
Thoroughness & Attention to Detail – While no list is completely fool proof, you can be assured that Country Marketing will research lists and make recommendations based on careful, insightful review of all list resources available in the industry. Because of our years of experience and continued vigilance, we know the “hot” lists which will result in more sales. These are lists which are closely monitored and updated regularly. We avoid “cold” list companies which have a reputation for old, ineffective and poorly maintained lists.
In handling your client needs, Country Marketing has built its reputation on its close attention to detail, thoroughness of research, and immediacy of response.
Pricing – Because of our close connections in the industry, we can negotiate the best possible pricing and discounts for our clients. Customer Service – Country Marketing works closely with each client – from the initial approval of your mail piece by the list provider to all aspects of mailing – the timing of your mailing, quantity, list selections, test marketing, analysis of results, and revision of customer profiles and demographics.
Follow-up – Country Marketing provides fast turnaround of orders through a highly efficient approval process and follow-up procedures. Frequent communication with service bureaus assures that your lists will arrive accurately and on-time.
List Management – We monitor usage, reciprocal agreements, exchanges and net name arrangements to insure proper utilization of lists for the benefit of both the list renter and owner.
Invoicing – Invoicing is done promptly upon receipt of the merge/purge reports and invoices from the list manager or owner. Any delays or questions are investigated immediately.
We’d like to put our knowledge to work to help you reach your potential in direct mail. The Country Marketing team will support your efforts – from defining your target audience to recommending lists with the greatest potential. |
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