1. Product development and testing.
2. Develop a direct mail piece.
3. Determine your direct mail market.
4. Research mailing lists and determine best timing for mailing.
5. Submit direct mail piece for approval by the list owner.
6. Rent lists to test market direct mail piece.We recommend doing a test mailing to a minimum of 20,000 names selected from at least three or four different mailing lists. Each list will be coded so that you will be able to differentiate which list was used.
7. Send mailing lists and direct mail pieces to mailing house.
8. Analyze responses, re-evaluate mailing piece and mailing lists. Make revisions and refine, if necessary. Continue with lists having best results and test more.
9. Research additional secondary markets for your products. |
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